Realme on Track to Sell 15Mn Phones in 2022; Aims to Double Sales Next Year

Realme is reportedly on track to sell more than fifteen one thousand thousand smartphones globally in 2019, its commencement full year of operations. The company apparently has even bigger and better plans for side by side twelvemonth, with Realme India CEO Madhav Sheth challenge that information technology is looking to 'at to the lowest degree' double the sales number in 2020.

In an interview with PTI, Sheth said, "Nosotros will end 2019, the first full year of our operations, with sales of 15 million handsets. We are targeting to at least double this in 2020".

Launched terminal twelvemonth in India every bit an online-only brand to compete confronting the likes of Xiaomi and Asus in the burgeoning mid-range smartphone market, Realme, has become one of the biggest names in the segment in India and beyond. The company at present operates in xx markets globally, including China, Southeast Asia, Russia, and Europe. However, Republic of india continues to be the single largest market for Realme, having sold 5.ii 1000000 smartphones simply during the festive shopping season this Diwali.

While Xiaomi continues to remain the number ane smartphone make in India, Realme has also managed to corner a meaning share of the market. The latest data released by IDC suggests that information technology is now i of the top-v smartphone brands in the land with a 14.3 pct market share. Data from Counterpoint Inquiry also seems to back that report, revealing that Realme registered an 808 percent year-on-yr growth past shipping more 10 million phones in the 3rd quarter of 2019.

Meanwhile, Sheth also confirmed in the interview that Realme is looking to shortly roll out a yet-unnamed offline-but series in India. "We are lining up with more smart accessories with great functioning and trendy pattern. Realme will go a tech lifestyle brand in 2020", he said. Aimed at the mid-premium range, the new serial will focus more on the aesthetics and overall usability rather than specifications and raw-power. The company is following a strategy like to Samsung and Vivo, both of which sit down above Realme in the Indian market.